The name of this cognitive bias comes from the phenomenon where you’re thinking about buying a red car…and all of sudden, you start to see red cars everywhere. On any given day, your brain is constantly filtering things out that aren’t relevant. In reality, you’re probably not seeing it more often than before, it’s just that now your brain has picked up on it. You begin to see it everywhere, and you’re more aware that you’re seeing it everywhere. That thing now sits at the forefront of your mind, and you’re more aware of it. The red car effect is when we’re trained to see something, something is top of mind, or something is important to us, we begin to see it everywhere. In this post, we’ll dive into buyer psychology and learn about the nine cognitive biases so you can supercharge your omnipresence marketing strategy. It’s the key to really dominating the newsfeeds and screens of your audience and therefore, making your prospects feel like you’re everywhere.Īre you curious to dig into the science that makes omnipresence so incredibly powerful? This is what happens when you appear in someone’s life consistently. Omnipresence is where you seem to be everywhere to your target audience. Here at The Listings Lab, we’re huge proponents of omnipresent marketing.Įstablishing Omnipresence is actual a core part of The Listings Lab Method (detailed here in our free guide!) to help agents scale from six to seven figures. Did you know there are certain cognitive biases in marketing that YOU can exploit to become the go-to agent in your market?
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